How to Leverage I-Corps for SBIR Webinar

Tuesday, February 27, 2024 1 pm to 2:30 am

Now that you've completed or interested in an I-Corps course and conducted 20-30 customer discovery interviews, what's next in your customer discovery and commercialization journey? Non-dilutive SBIR/STTR funding may be a consideration.

The government’s Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs make over $4 billion in high-risk, non-dilutive capital available to innovative small companies annually, but you must propose a clearly defined R&D project that helps de-risk your technology in preparation for commercialization.

This session will provide an overview of the SBIR/STTR programs and how you can leverage your knowledge gained from customer discovery to build a compelling SBIR/STTR proposal. In this interactive workshop, we’ll learn how to use data from customer discovery to come up with 1-3 clearly defined Technical Objectives related to product development for a Phase I application. We will also go over how to use data from market research and customer discovery to determine your quantitative metrics for success.

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