Are your posts getting likes but not sales? Join behavioural economist and communications strategist Dr. Andrew as he reveals how to escape the engagement trap and create content that drives action.

Designed for startups and small business owners, this session will walk you through a clear, practical framework to:
- Define your ideal customer (not just your most vocal followers)
- Align content with your customer journey
- Use smart, efficient strategies for video and photo content
- Avoid common pitfalls that limit growth and conversions

This session, packed with real-world examples and actionable tips, will help you turn engagement into revenue without burning out or selling out.

Presented by: Dr. Andrew Lumsden-Groom, a behavioural economist, demographics expert, and communications strategist